New IGNOU RDD-07 Help Book Communication and Extension in Rural Development in English – PGDRD Rural Development Latest Edition Guide and Study Material.

Block 1 – Basic Principles and Techniques of Communication
Meaning, Concept and Functions of Communication
Communication Channels and their use in Rural Development
Communication-Media Mix for Rural Development

Block 2 – Extension: Concept, Philosophy and Approaches
Concepts, Philosophy and Principles of Extension
Historical Development of Rural Extension in India
Types of Rural Extension
Extension Methods

Block 3 – Planning Communication-Extension Support for Rural Development
Communication Support
Extension Management
Organisational Communication
Communication Strategies for Rural Development-Media Mix