Block 1 – All Units
Introduction to Sales Management
Personal Selling
Sales Process
Selling Skills
Retail Communication: Sales Displays
Sales Force Management
Sales Planning and Organisation
Sales: Forecasting, Budget and Control
Marketing Communication Process
Promotional Media use: Case Study of India
Planning, Managing and Evaluating Promotional Strategy
Managing Sales Promotion
Managing Client Agency Relations
Message Design and Development
Media Selection, Planning and Scheduling
Measuring Advertising Effectiveness