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New IGNOU MMPM-08 Help Book Rural Marketing in English – MBAMM Marketing Management Latest Edition Guide and Study Material.

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Block 1 – Rural Markets – An Overview
Rural Markets in India
Understanding Rural Environment: I
Understanding Rural Environment: II

Block 2 – Understanding the Rural Consumers
Rural Newing Behaviour and Influencing Factors
Trends in Consumer Behaviour
Rural Marketing Research
Case Study

Block 3 – Marketing Mix Strategies
Product and Service Decisions
Pricing Decisions
Integrated Marketing Communications (IMC) for Rural Markets
Case Study

Block 4 – Accessing Rural Markets
Physical Infrastructure and Dynamics of Distribution
Participants in the Rural Distribution Process
Retailing and Distribution Strategy
Case Study

Weight 205 g
Dimensions 21 × 15 × 1 cm

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