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New IGNOU MMPC-12 Help Book Strategic Management in English – MBAOM Management Latest Edition Guide and Study Material.

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Block 1 – Introduction to Strategic Management
Concept of Strategy
Strategic Framework
Strategy in Global Context

Block 2 – Environmental Analysis
External Environmental Analysis
Competitive Analysis
Internal Environmental Analysis

Block 3 – Formulation of Strategy
Business Level Strategy
Competitive Strategy
Corporate Level Strategy

Block 4 – Strategy Implementation and Control
Implementation-Behavioural Dimensions
Corporate Governance
Control
Evaluation

Weight 189 g
Dimensions 21 × 15 × 1 cm

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