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New IGNOU MCO-21 Help Book Managerial Economics in English – M.COM (Revised) Managerial Economics Latest Edition Guide and Study Material.

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Block 1 – Introduction to Managerial Economics
Scope of Managerial Economics
The Firm: Stakeholders, Objectives and Decisions Issues
Basic Concepts and Techniques

Block 2 – Demand and Revenue Analysis
Demand Concepts and Analysis
Demand Elasticity
Demand Estimation and Forecasting

Block 3 – Production and Cost Analysis
Production Function
Short-Run Cost Analysis
Long-Run Cost Analysis

Block 4 – Pricing Decisions
Market Structure and Barriers to Entry
Pricing Under Perfect Competition and Pure Monopoly
Pricing Under Monopolistic and Oligopolistic Competition
Pricing Strategies

Weight 205 g
Dimensions 21 × 15 × 1 cm

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