Block 1 – Introduction To Communications
Communication
Models of Communication
Theories of Mass Communication
Communications Research
Impact of Mass Media
Block 2 – Elements in Mass Media
Characteristics of Print Media
Characteristics of Radio, Television and Film
Characteristics of Mass Media Audiences
Characteristics of Messages
Block 3 – Origin and Development of Mass Media in India
The Indian Press
Radio, Television and Cinema
Traditional Folk Media
New Communication Technologies
Block 4 – Ownership Patterns, Organisational Structures and Management of Mass Media in India
The Press
News and Feature Agencies
Government Media Organisations
Film Industry
Educational Media
Block 5 – Journalism
The Role of the English Press in India
The Role of the Regional Language Journalism
Magazines and Periodicals
Principles and Ethics of Journalism
Professional Organisations and Statutory Bodies
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