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New IGNOU BEGG-171 Help Book Media and Communication Skills in English – BAHDH English Latest Edition Guide and Study Material.

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Block 1 – Introduction to Mass Communication
The Concept of Communication
Mass Media and Communication
Characteristics of Different Mass Media
Writing for Mass Media

Block 2 – Advertisements
Types of Advertising
Public Service Advertisements
TV Ads and Story Boards
Ethics in Advertising

Block 3 – Media Writing
Script Writing for Radio and TV
Writing for News
Editorial Writing
Editing for Print and Online Media

Block 4 – Introduction to Social and Cyber Media
Types of Social Media
The World Wide Web
Internet and Impact on Journalism
Impact of Social and Cyber Media

Weight 154 g
Dimensions 21 × 15 × 1 cm

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