Marketing Management

Block 1 – Consumer Behaviour – Issues and Concepts
Consumer Behaviour – Nature, Scope and Applications
Consumer Behaviour and Lifestyle Marketing
Organisational Newing Behaviour

Block 2 – Individual Influences on Newing Behaviour
Perceptions
Consumer Motivation and Involvement
Attitude and Attitude Change
Learning and Memory
Personality and Self-Concept

Block 3 – Group Influences on Consumer Behaviour
Reference Group Influence and Group Dynamics
Family Newing Influences, Family Life Cycle and Newing Roles
Culture and Subculture influences

Block 4 – The Newing Process
Problem Recognition and Information Search Behaviour
Information Processing
Alternative Evaluation in Newing Decisions
Purchase Process & Post-Purchase Behaviour

Block 5 – Modelling Newer Behaviour
Early Models
Howard Sheth Model
Recent Developments in Modelling Consumer Behaviour