Block 1 – Rural Markets – An Overview
Rural Markets in India
Understanding Rural Environment: I
Understanding Rural Environment: II
Block 2 – Understanding the Rural Consumers
Rural Newing Behaviour and Influencing Factors
Trends in Consumer Behaviour
Rural Marketing Research
Case Study
Block 3 – Marketing Mix Strategies
Product and Service Decisions
Pricing Decisions
Integrated Marketing Communications (IMC) for Rural Markets
Case Study
Block 4 – Accessing Rural Markets
Physical Infrastructure and Dynamics of Distribution
Participants in the Rural Distribution Process
Retailing and Distribution Strategy
Case Study
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