Marketing Management
Original price was: ₹200.00.₹160.00Current price is: ₹160.00.
& Free Shipping MBA (MS)Block 1 – Product Management- Introduction
Product Management – Basic Concepts
The Product Management Process
The Product Planning System
Block 2 – Managing Products
Product Line Decisions
Product Life Cycle
Product Portfolio
Product Pricing
Block 3 – Branding and Packaging Decisions
Branding Decisions
Product Positioning
Brand Equity
Packaging Decisions
Block 4 – New Product Development
Organising for Product Development
Generation, Screening and Development New Product Ideas
Economic Analysis -Evaluation New Product Ideas/Concepts
Block 5 – Implementing New Product Decision
Concept Development and Testing
Physical Development of the Product
Pre-test Marketing and Test Marketing
Product Launch
| Weight | 101 g |
|---|---|
| Dimensions | 21 × 15 × 1 cm |
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