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IGNOU MTM-09 Help Book Understanding Tourism Markets in English – MTM Tourism Management Latest Edition Guide and Study Material.

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Block 1 – All Units
Tourism Markets
Tourism Information: Sources
Market Research
Motivation, Trends, Types and Forms
Market Segmentation, Targetting and Positioning
Tourism Markets: Forecasting, New Market–Led Products and Alternate Markets
Domestic Markets – I
Domestic Markets – II
Indian Outbound Market
East Asia Pacific Region
South Asia
Middle East and Gulf
United Kingdom and Europe
American Market
The NRI Market
Market Constraints

Weight 168 g
Dimensions 21 × 15 × 1 cm

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