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IGNOU MMPM-06 Help Book Marketing Research in English – MBAMM Marketing Management Latest Edition Guide and Study Material.

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Block 1 – Concepts and Applications
Marketing Research: An Introduction
Applications of Marketing Research and Ethical Issues
Identifying and Defining Research Problems

Block 2 – Data Collection and Processing
Research Design Formulation
Data Collection: Qualitative and Quantitative
Data Processing

Block 3 – Data Analysis
Hypothesis Testing
Correlation and Simple Linear Regression
Multiple Regression Analysis
Discriminant Analysis and Logistic Regression Analysis
Factor Analysis and Cluster Analysis
Conjoint Analysis and Multidimensional Scaling

Block 4 – Emerging Issues
Big Data and Marketing Research
Internet based Marketing Research
Marketing Research and Social Media

Weight 230 g
Dimensions 21 × 15 × 1 cm

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