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IGNOU MMPM-04 Help Book International Marketing in English – MBAMM Marketing Management Latest Edition Guide and Study Material.

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Block 1 – International Marketing – An Introduction
Nature and Scope of International Marketing
Conceptual Framework
Institutional Framework

Block 2 – International Marketing Environment Analysis
Socio-Cultural Environment
Political and Legal Environment
Economic and Natural Environment
Technological Environment

Block 3 – International Marketing Mix Strategy
International Product and Brand Management
International IMC Strategy
International Pricing Strategy
International Distribution Strategy

Block 4 – International Marketing Planning
International Marketing Research
International Marketing Planning and Control
Emerging Issues (Case Studies)

Weight 224 g
Dimensions 21 × 15 × 1 cm

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