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IGNOU MMPM-03 Help Book Product and Brand Management in English – PGDIMM Marketing Management Latest Edition Guide and Study Material.

Original price was: ₹300.00.Current price is: ₹180.00.

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Block 1 – Introduction to Product Management
Basic Concepts of Product and Product Planning
Product Life Cycle (PLC)
Product Line Decisions
Product Portfolio

Block 2 – New Product Development and Implementation
Organising for New Product Development
Generation, Screening and Development of New Product Ideas
Concept Development Testing and Physical Development of the Product
New Product Launch

Block 3 – Brand Management
Brand Concepts and Evolution
Brand Equity
Brand Building Blocks: Identify, Image and Positioning
Brand Architecture and Brand Extension

Block 4 – Managing Brand Equity
Enhancing Brand Equity
Managing Brands over Time and Geographies
Measuring Brand Equity

Weight 192 g
Dimensions 21 × 15 × 1 cm

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