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IGNOU MMPM-01 Help Book Consumer Behaviour in English – MBAMM Marketing Management Latest Edition Guide and Study Material.

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Block 1 – Consumer Behaviour-Issues and Concepts
Consumer Behaviour- Nature, Scope, Models and Applications
Consumer Behaviour and Life-style Marketing
Organisational ing Behaviour

Block 2 – Individual Influences On ing Behaviour
Perceptions
Learning and Memory
Attitude and Attitude Change
Personality and Self-concept
Consumer Motivation and Involvement

Block 3 – Group Influences On Consumer Behaviour
Reference Group Influence and Group Dynamics
Family ing Influences, Family Life Cycle and ing Roles
Culture and Sub-culture Influences

Block 4 – The ing Process
Problem Recognition and Information Search Behaviour
Information Processing
Alternative Evaluation
Purchase Process and Post Purchase Behaviour

Weight 208 g
Dimensions 21 × 15 × 1 cm

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