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IGNOU BCOE-141 Help Book Principles of Marketing in English – BBA Marketing Latest Edition Guide and Study Material.

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English

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Block 1 – Basic Concepts of Marketing
Nature and Scope of Marketing
Marketing Environment
Markets and Market Segmentation
Consumer Behaviour

Block 2 – Product
Product Concepts and Classification
New Product Development and Product Life Cycle
Branding and Packaging

Block 3 – Pricing
Objectives and Methods
Discounts and Allowances
Regulation of Prices

Block 4 – Distribution
Channels of Distribution-I
Channels of Distribution-II
Physical Distribution

Block 5 – Promotion
Promotion Mix
Personal Selling and Sales Promotion
Advertising and Publicity

Block 6 – Services Marketing and Emerging Issues
Services Marketing
Rural Marketing
Emerging Issues in Marketing-I
Emerging Issues in Marketing-II

Weight 250 g
Dimensions 21 × 15 × 1 cm

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