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Tourism Management

Original price was: ₹350.00.Current price is: ₹280.00.

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Block 1 – All Units
Introduction of Marketing
Marketing in a Developing Economy
Marketing of Services
Planning Marketing Mix
Market Segmentation
Marketing Organisation
Marketing Research and its Applications
Determinants of Consumer Behaviour
Models of Consumer Behaviour
Indian Consumer Environment
Product Decisions and Strategies
Product Life Cycle and New Product Development
Branding and Packaging Decisions
Pricing Policies and Practices
Marketing Communications
Advertising and Publicity
Personal Selling and Sales Promotion
Sales Forecasting
Distribution Strategies
Managing Sales Personnel
Marketing and Public Policy
Cyber Marketing

Weight 232 g
Dimensions 21 × 15 × 1 cm

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