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New IGNOU TS-06 Help Book Tourism Marketing in English – BATS (Revised) Tourism Latest Edition Guide and Study Material.

Original price was: ₹350.00.Current price is: ₹210.00.

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Block 1 – Understanding Tourism Market
Introduction to Tourism Marketing-Approaches, Relevance and Role
Market Segmentation
Tourism Markets: International and Domestic

Block 2 – Market Analysis
Marketing Research
Competitive Analysis and Strategies
Forecasting for Tourism and its Products
Role of Technology in Tourism Marketing

Block 3 – Developmental Role of Marketing
Role of Public Organisations
Role of Local Bodies
Role of NGOs
Socially Responsible Marketing
Social Marketing

Block 4 – Marketing Mix
Product Designing
Pricing Strategies
Promotion Strategies
Distribution Strategies
The Fifth P: People, Process and physical Evidence

Block 5 – Marketing Mix: Specific Situations
Familiarization Tours
Seasonal Marketing
Tourism Fairs and Travel Markets

Block 6 – Destination Marketing
Regions, Cities, Leisure Spots
Events, Activities, Individuals
Shopping, Education and Culture
Marketing Local Foods

Block 7 – Accommodation Marketing
Star Category Hotels
Alternate Accommodation
Supplementary Accommodation
Linkages in the Trade

Block 8 – Transport and Travel Services Marketing
Airlines Marketing
Tourist Transport Marketing
Travel Agency Marketing
Tour Operators Marketing

Weight 222 kg
Dimensions 21 × 15 × 1 cm

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