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New IGNOU MS-68 Help Book Management of Marketing Communication and Advertising in English – MBA (MS) Marketing Management Latest Edition Guide and Study Material.

Original price was: ₹200.00.Current price is: ₹160.00.

Category:

Block 1 – Marketing Communication and Advertising—Basic Concepts
Marketing Communication Process
Communication-Key Behavioural Concepts
Indian Media Scene

Block 2 – Advertising Campaign Planning and Execution
Planning Communication Strategy
Advertising Campaign Planning-Strategic Consideration, Creative Consideration
Advertising Creativity Campaign Planning and Execution
Advertising Research – Role and Trends
Measuring Advertising Effectiveness Definitions and Techniques

Block 3 – Media Planning Concepts
Media Concepts, Characteristics and Issues in Media Planning
Media Selection, Planning and Scheduling
Internets as an Emerging Advertising Medium

Block 4 – Marketing Communication Form
Managing Sales Promotion
Direct Marketing
Publicity and Public Relations
Social Marketing Communication

Block 5 – Strategies for Advertising Agencies
Functions and Structure of Ad Agency
Managing Client Agency Relationships
Strategies for Account Management
Legal and Ethical Issues in Advertising

Weight 110 kg
Dimensions 21 × 15 × 1 cm

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