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New IGNOU MS-612 Help Book Retail Management in English – MBA (MS) Marketing Management Latest Edition Guide and Study Material.

Original price was: ₹160.00.Current price is: ₹96.00.

Category:

Block 1 – An Overview of Retailing Environment
Introduction to Retailing
Evolution of Retail Environment
Formats of Retailing

Block 2 – Retail Planning and Development
Understanding the Retail Customer
Marketing Research for Retailing
Strategic Retail Planning Process
Locational Decisions
Growth Strategies

Block 3 – Retail Mix
Product Merchandise
Pricing
Promotion and Communication Mix
Atmospherics

Block 4 – Retail Operations
Sourcing
Financial Management Issues in Retailing
Organisation Structure and Management of Human Resources
CRM – Customer Relationship Marketing
Monitoring and Controlling Retail Operations

Block 5 – Issues Impacting Retail Business in India
Legal and Security Issues in Retail
Ethical Dimensions
Technology in Retailing
Non Store Retailing

Weight 211 kg
Dimensions 21 × 15 × 1 cm

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