Marketing Management

Original price was: ₹250.00.Current price is: ₹200.00.


Block 1 – Marketing Research Concepts and Design
Marketing Research – Meaning and Importance
Organisation of Marketing Research in India
Research Design

Block 2 – Data Collection
Data Collection
Questionnaire Design and Development
Attitude Measurement & Scaling

Block 3 – Data Processing and Analysis
Qualitative Research
Data Processing – Coding, Tabulation and Data Presentation
Description & Inference from Sample Data
Analysis of Association

Block 4 – Multivariate Analysis
Regression Analysis, Discriminant Analysis and Factor Analysis
Conjoint Analysis
Cluster Analysis and Multi-Dimensional Scaling
Application of Marketing Research in India – Some Case Studies

Weight 125 kg
Dimensions 21 × 15 × 1 cm


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