Marketing Management
Original price was: ₹250.00.₹200.00Current price is: ₹200.00.
& Free Shipping MBA (MS)Block 1 – International Marketing: An Introduction
Scope and Size of International Markets
Conceptual Framework
Institutional Framework
Block 2 – Environment of International Business
Cultural Environment
Political and Legal Environment
Strategic Retail Planning Process
Block 3 – Policy Framework and Procedural Aspects
India’s Export – Import Policy
Export – Import Documentation
Block 4 – International Marketing Mix
International Product Policy and Planning
International Advertising
International Pricing Policy
International Distribution and Sales Policy
Block 5 – International Marketing Planning
International Market Selection
International Marketing Research
International Marketing Planning and Control
| Weight | 154 g |
|---|---|
| Dimensions | 21 × 15 × 1 cm |
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