Marketing Management

Block 1 – Consumer Behaviour-Issues and Concepts
Consumer Behaviour- Nature, Scope, Models and Applications
Consumer Behaviour and Life-style Marketing
Organisational Newing Behaviour

Block 2 – Individual Influences On Newing Behaviour
Perceptions
Learning and Memory
Attitude and Attitude Change
Personality and Self-concept
Consumer Motivation and Involvement

Block 3 – Group Influences On Consumer Behaviour
Reference Group Influence and Group Dynamics
Family Newing Influences, Family Life Cycle and Newing Roles
Culture and Sub-culture Influences

Block 4 – The Newing Process
Problem Recognition and Information Search Behaviour
Information Processing
Alternative Evaluation
Purchase Process and Post Purchase Behaviour