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IGNOU MS-64 Help Book International Marketing in English – MBA (MS) Marketing Management Latest Edition Guide and Study Material.

Original price was: ₹250.00.Current price is: ₹200.00.

English

Block 1 – International Marketing: An Introduction
Scope and Size of International Markets
Conceptual Framework
Institutional Framework

Block 2 – Environment of International Business
Cultural Environment
Political and Legal Environment
Strategic Retail Planning Process

Block 3 – Policy Framework and Procedural Aspects
India’s Export – Import Policy
Export – Import Documentation

Block 4 – International Marketing Mix
International Product Policy and Planning
International Advertising
International Pricing Policy
International Distribution and Sales Policy

Block 5 – International Marketing Planning
International Market Selection
International Marketing Research
International Marketing Planning and Control

Weight 154 kg
Dimensions 21 × 15 × 1 cm

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