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IGNOU MMPC-06 Help Book Marketing Management in English – MBAOM Marketing Management Latest Edition Guide and Study Material.

Original price was: ₹400.00.Current price is: ₹240.00.

English

Category: Tag:

Block 1 – Introduction to Marketing and Markets
Marketing: An Overview
Marketing Environment Analysis
Market Segmentation, Targeting and Positioning
Consumer Behavior

Block 2 – Product and Pricing Decisions
Product Decisions
Branding and Packaging Decisions
Product Life Cycles and New Product Development
Pricing Decisions

Block 3 – Distribution and Promotion Decisions
Integrated Marketing Communications
Advertising and Sales Promotion
Personal Selling and Managing Sales Personnel
Distribution Management

Block 4 – Sectoral Applications and Emerging Issues
Marketing of Services
Digital Marketing
Other Emerging Issues in Marketing

Weight 282 kg
Dimensions 21 × 15 × 1 cm

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