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IGNOU BRL-02 Help Book Retail Marketing and Communication in English – DIR Retailing Latest Edition Guide and Study Material.

Original price was: ₹250.00.Current price is: ₹200.00.

English

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Block 1 – All Units
Overview of Retail Marketing
Understanding Shoppers and Shoppers’ Behavior
Personal Selling
Customer and Customer’s Needs
Steps in Selling-I
Steps in Selling-II
Overview of Retail Promotions
Advertising and Promotion
In-store Promotion and Management
In-store Objectives, Advantages and Limitations
In-store Promotions, Strategies, Budgets and Evaluation
Types and Techniques of Sales In-store Promotions

Weight 133 kg
Dimensions 21 × 15 × 1 cm

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