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IGNOU MMPM-05 Help Book Marketing of Services in English – MBAMM Marketing Management Latest Edition Guide and Study Material.

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Block 1 – Marketing of Services: An Overview
Marketing of Services: An Introduction
Conceptual Framework for Services Marketing
Consumer Behaviour in Services

Block 2 – Service Marketing Mix
Product Decisions
Pricing Decisions
Place Decisions
Promotion Decisions

Block 3 – Extended Marketing Mix for Services
Managing People
Managing Physical Evidence
Managing Service Process

Block 4 – Strategic Issues
Managing Service Quality
International Trade in Services
Managing Demand and Capacity
Emerging Issues in Marketing of Services

Weight 198 g
Dimensions 21 × 15 × 1 cm

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