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New IGNOU MTM-07 Help Book Managing Sales and Promotion in Tourism in English – MTM Tourism Management Latest Edition Guide and Study Material.

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Block 1 – All Units
Introduction to Sales Management
Personal Selling
Sales Process
Selling Skills
Retail Communication: Sales Displays
Sales Force Management
Sales Planning and Organisation
Sales: Forecasting, Budget and Control
Marketing Communication Process
Promotional Media use: Case Study of India
Planning, Managing and Evaluating Promotional Strategy
Managing Sales Promotion
Managing Client Agency Relations
Message Design and Development
Media Selection, Planning and Scheduling
Measuring Advertising Effectiveness

Weight 224 g
Dimensions 21 × 15 × 1 cm

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