IGNOU MMPC-06 Help Book Marketing Management in English – MBAOM Marketing Management Latest Edition Guide and Study Material.

Block 1 – Introduction to Marketing and Markets
Marketing: An Overview
Marketing Environment Analysis
Market Segmentation, Targeting and Positioning
Consumer Behavior

Block 2 – Product and Pricing Decisions
Product Decisions
Branding and Packaging Decisions
Product Life Cycles and New Product Development
Pricing Decisions

Block 3 – Distribution and Promotion Decisions
Integrated Marketing Communications
Advertising and Sales Promotion
Personal Selling and Managing Sales Personnel
Distribution Management

Block 4 – Sectoral Applications and Emerging Issues
Marketing of Services
Digital Marketing
Other Emerging Issues in Marketing